SHFT is a new media platform that offers original video series, curated shopping, and a host of resources that speak to a modern, inspirational, eco-conscious lifestyle. Their goal is to nudge the ideas of sustainability into pop culture. We came across a short animation done by SHFT collaborator Elizabeth Klein that beautifully juxtaposes the undersea movements of a jellyfish and a plastic bag. The video, appropriately titled “One Belongs” makes a poignant statement about marine pollution in an artistic way. Watch here.