A Short Film From SHFT

Aug 10 2011

SHFT is a new media platform that offers original video series, curated shopping, and a host of resources that speak to a modern, inspirational, eco-conscious lifestyle.  Their goal is to nudge the ideas of sustainability into pop culture.  We came across a short animation done by SHFT collaborator Elizabeth Klein that beautifully juxtaposes the undersea movements of a jellyfish and a plastic bag.  The video, appropriately titled “One Belongs” makes a poignant statement about marine pollution in an artistic way.  Watch here.

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