The animals rights group known as People for the Ethical Treatment of Animals (PETA) has a new ad which is causing quite the controversey.
PETA’s new ad (shown above) portrays a shark attack and exclaims “PAY BACK IS HELL. GO VEGAN”. The ad suggests that human shark attacks victims get what they deserve for eating animals (particularly fish).
Aside from the gory image, PETA’s plan to place the billboard ad on the Floridian island of Anna Maria, where there has been a recent shark attack, has proven to be particularly controversial. Currently, PETA has yet to find an advertisement company willing to put up the billboard.
As an animal rights group, PETA is using the ad to encourage people to go vegan but have they gone too far? What do you think?