Seathos and BluKicks Present: Shark Week Trivia Contest!

August 14th, 2012

We’re excited to announce a fun little contest we’ll be running this week (SHARK WEEK!), giving you the chance to win some brand new stylish, waterproof shoes courtesy of Blu Kicks!

Starting tomorrow at 12pm PST, we’ll be asking shark-themed trivia questions everyday via our facebook page ( Whoever responds the quickest by sending an email to with the CORRECT answer wins a pair of shoes!!

Not going to be by a computer at 12pm? Not to worry! Each day, you’ll have a second chance to win. ROUND TWO of trivia will be posted at 7pm PST as well! So that’s six chances to win. 12pm and 7pm (PST) Wednesday 8/15 to Friday 8/18.

A little bit about Blu Kicks:

Drawing inspiration from the Humuhumunukunukuapua’a Fish of Hawaii for their very design, Blu Kicks began manufacturing shoes with the mission to protect the Humu fish with every purchase. Humus, like many fish, are victims of overfishing and abuse. One dollar from each shoe sale goes to protect the Humu’s native habitat in Hawaii.

Check out more from Blu Kicks at Shop their Shark Week line of shoes and 15% of the proceeds will be donated to Seathos Foundation!

So, to refresh. The contest will run Weds 8/15 to Fri 8/18. Two rounds of questions everyday. One at 12pm, the following at 7pm (both PST). The first correct answer emailed to wins!!

Good luck and Happy Shark Week!

Earth Day 2012: The Top 5 Threats to Our Oceans, Part One

April 20th, 2012

The tireless and iconic ocean conservationist and activist Sylvia Earle has said that “what we do or fail to do in the next 10 years will have a magnified impact on the next 10,000 years.” This is a call to arms of sorts, a plea to shed ignorance and indifference and learn more about the dangers our oceans face, influencing us all to take positive steps towards helping to heal our oceans, rather than cause them more harm.

To celebrate Earth Day on April 22nd, Seathos is raising awareness of the top five threats our oceans face today: Overfishing, pollution, climate change, ocean acidification and marine habitat loss.


Our oceans are not an endless bounty of food, but they are being treated as such. Currently, 75% of the world’s fishstocks are fished faster than they can reproduce. More than 3.5 billion people depend on the ocean for their primary source of food. In 20 years, this number will double to 7 billion.

Not only does overfishing deplete once thriving marine ecosystems, but it is also has a direct negative impact on the human race as well. Abundant fish populations are vital to the survival of millions of people who depend on seafood production for food and jobs. With a growing human population and dwindling fish stocks, over fishing jeopardizes the livelihoods of many.


Trash, chemicals, fertilizers and other harmful contaminants find their way into the ocean every minute of every day. Various factors contribute to water pollution, such as improper disposal of industrial waste, marine dumping, sewage, wastewater and agricultural runoff.

Marine litter is now 60-80% plastic, and can reach 90% in certain areas. Over 100,000 marine mammals and 1,000,000 seabirds die each year from ingesting or becoming entangled in plastic.

Plastic particles, some large, some microscopic, are scattered all throughout the ocean, but perhaps the most startling evidence of marine plastic pollution is the Great Pacific Garbage Patch, a gyre of marine litter located in the North Pacific. The gyre’s exact size is debatable, but studies have ranged from sizing it between twice the size of Hawaii and as large as the entire continental United States.

Head on over to Seathos’ Earth Day 2012 Campaign page and take part in our 1 for 1 pledge. For every share the page receives the Seathos team will collect 1lb of trash from our local beach in Venice, CA.

Stay tuned for Part Two, highlighting climate change, ocean acidification and marine habitat loss.

Sea Creature of the Week: Earth Day Edition

April 16th, 2012

Atlantic Bluefin Tuna

Also known as the Northern Bluefin Tuna, the Giant Bluefin Tuna, or better yet, “tunny”, the Atlantic Bluefin Tuna grows to enormous sizes, has incredible physical features, and is a highly-prized over-fished species. The Bluefin Tuna is endangered and needs your help to survive! Stay posted for our upcoming Earth Day campaign for information on how you can help prevent overfishing!

Scientific Name: Thunnus thynnus

Home: A warm blooded fish, the Atlantic Bluefin Tuna enjoys the cold waters of Newfoundland and Iceland, as well as the warm waters of the Gulf of Mexico and the Mediterranean Sea. 

It is an avid migratory fish and has been tracked swimming from North America to Europe numerous times throughout the year. The Atlantic Bluefin Tuna has become extinct in the Black Sea.

Physical Characteristics: The Atlantic Bluefin Tuna is highly evolved and resembles a robotic fish. It has a torpedo-shaped body and crescent-shaped tail enabling it to shoot through waters at speeds up to 43 miles per hour.

The Bluefin Tuna retracts its dorsal and pectoral fins into slots to reduce drag; The finlets on their tails are believed to reduce water turbulence! They are beautifully colored- shimmery blue on top and grey on bottom, which camouflages it from all sides. The Atlantic Bluefin Tuna is enormous and can surpass the average size of 6.5 feet in length and 550 lbs!

Food: The Bluefin Tuna reaches its large size by constantly eating! Their diet includes smaller fish and invertebrates such as crustaceans, squid, eels, sardines, herrings, and mackerel. They filter-feed on small organisms such as zooplankton and also enjoy eating kelp.

Conservation Status: Despite their unique physical features, incredible speed and strength, the Atlantic Bluefin Tuna is endangered. It has been a prized food fish since the time of the Ancient Greeks and Phoenicians. 

In the 1970′s, demand for Bluefin tuna soared world-wide, particularly in Japan where tuna is very popular in the raw fish market. High demand accompanied with unsustainable fishing practices has led to the dramatic decline in Bluefin Tuna populations.

In October of 2009, The International Commission for the Conservation of Atlantic Tunas (ICCAT) stated that Atlantic Bluefin Tuna populations have declined by 72% in the Eastern Atlantic and 82% in the Western Atlantic over the past 40 years. In 2010, European officials increased pressure to ban international commercial fishing of Atlantic Bluefin Tuna. Despite these efforts, illegal fishing in Europe has caused the Bluefin Tuna to reach near extinction in European waters.

Fun Facts:
The Atlantic Bluefin Tuna is warm blooded, which is a rare trait for fish to have! They have the ability to thermoregulate, adjusting their body temperatures to warm or cold waters.

The largest tuna ever recorded was an Atlantic Bluefin Tuna caught in the waters of Nova Scotia that weighed 1,496 lbs!!!

The female Bluefin Tuna can lay up to 30 million eggs!!

In January 2012, a 593 lb Bluefin Tuna sold in the Japanese fish market for $736,000- a world record!!











Upcoming Sea•thos Earth Day Campaign!!

April 11th, 2012

The 42nd Anniversary of Earth Day is quickly approaching on April 22, 2012! 

Are you frustrated that governments have not responded quickly or efficiently enough to depleting resources, climate change, species extinction and other pressing environmental issues? If so, Earth Day 2012 is the perfect opportunity to put your PASSION into ACTION!!

This year’s Earth Day aims to “Mobilize the Earth” by providing individuals, communities, and organizations with opportunities to take action into their own hands for a sustainable future.

Visit the Earth Day 2012 website to explore ways to get involved including petitions, Billion Acts of Green (pledges), and community events!

Be sure to check out Seathos’s Act of Green which features a pledge to stop using single-use plastics!

Seathos is excited to announce our very own up coming Earth Day campaign! This year’s theme is “Ten years to save the ocean” featuring the top 5 ocean threats: Over fishing, marine pollution, ocean acidification, climate change, and habitat destruction.

Each topic will be accompanied with colorful pictures, interesting facts, and easy solutions that anyone can put into action. We encourage everyone to enter to win free Seathos stuff, and “share” and “like” our campaign page!

For every “like” the page receives, Seathos will pick up one pound of trash from the beach!!! So don’t miss out on our upcoming Earth Day campaign and your chance to give the ocean a voice!!! :)

Shark Bycatch

November 15th, 2011

This hammerhead shark was caught in a gill net in Mexico’s Gulf of California.  Hammerheads do not seek out human prey but will attack if provoked. 

This rare 23 feet long whale shark was caught in a fishing net off the coast of Maylasia in 2009.  It was towed to shore but died shortly after from serious injuries. 

An estimated 50 million sharks are caught every year as bycatch - the unintended catch of a species in a fishing operation.  Sharks are easily caught in nets because of their large size. Shark populations are dwindling due to bycatch because sharks are slow growing animals and do not reproduce as fast as other fish species. 

Thanks National Geographic for the pictures!

15 ways to save our ocean!

November 1st, 2011

1. Be green/blue

Elevated water temperatures, mainly due to global warming, are disrupting the ocean’s balance and consequently its health. Reducing our carbon footprint, eating organic foods, conserving water, and consuming non-toxic products can help lessen these destructive effects. REMEMBER: REDUCE, REUSE, RECYCLE!

2. Don’t wash your own car

By washing your own car you are not only using about 60% more water but you are also allowing untreated chemical runoffs to flow into the streets and ultimately our oceans. Instead get a commercial car wash and use that extra time to educate yourself about the ocean!

3. Be mindful of what you flush and put down your drains

Food remnants, excessive grease and other such clogging agents can build up in city sewer lines, causing sewage overflow which ultimately ends up in the ocean. Remember the products you use to wash your body and your clothes also end up down the drain. So be sure to use natural products that are both better for you and the ocean.

4. Use non-toxic cleaning products

Avoid using toxic household cleaning products which are harmful to our well being and that of our ocean’s. Click here for instructions on how to make your own cleaning products using all natural (yet highly effective) ingredients.

5. Take action. Spread the word.

Get involved and do your part in keep the coastline and the ocean clean. Participate in or organize a beach cleanup on a regular basis. Educate yourself and other on the current state of our ocean. Furthermore, vote keeping the health of the environment and our ocean in mind.

6. Ditch the plastic

Avoid the use of plastic bags and any unnecessary plastic packaging. Plastic marine debris is severely threatening the health of all marine life. Say NO to plastics by taking our plastic bag ban pledge and encouraging others to do the same. Using a canvas tote to transport your goods from the store to the house is a great alternative!

7. Reduce consumption of seafood. Only eat sustainable.

Irresponsible and unsustainable fishing practices are one of the largest threats the marine world faces. Try to limit your seafood consumption and when you do choose to eat seafood check our sustainable seafood guide to make sure you are eating sustainably.

8. Don’t get caught up: dispose responsibly

Marine life can and do get tangled in fishing lines, nets, and plastic six pack rings. Unfortunately when this happens many of the entangled creatures end up dying. Be sure to cut and responsibly dispose of any item that marine animals can get entangled in.

9. Do your part to reduce air pollution

Air pollution plays a major role in water pollution and increases the acidity of our ocean. Riding your bike, skateboarding, walking, or taking public transit instead of taking your car are all great ways to reduce air pollution. Furthermore, avoid using products such as aerosol cans that are air pollutants.

10. Use natural pesticides and fertilizers

A large portion of soil (and whatever chemicals it’s treated with) ends up in the ocean. Keep it clean by using natural pesticides and  making your own compost for fertilizer.

11. Don’t flush them: Marine animals don’t need our drugs

A variety of medication including antidepressants, hormones, and painkillers are turning up in our oceans and negatively effecting marine life. Responsible disposal requires that you either mix the unwanted meds with inedible materials such as kitty litter or coffee grinds before throwing them in the trash.

12. Do not return fish from an aquarium to into the wild

What most people don’t know (but should)  is that not all marine life belong in the same part of the ocean. Sometimes setting a sea animal free in a part of the ocean other than its native marine environment can majorly disrupt the balance. Read more about invasive species here.

13. Don’t use antibacterial soap

A common ingredient in antibacterial soaps is triclosan. Unfortunately this substance is not fully removed by waste-water treatment and is highly toxic to marine life.

14. Dispose of hazardous materials responsibly

As part of your effort to save the ocean, you should dispose of all household items that contain hazardous substances such as batteries, lightbulbs, and electronics in a safe and responsible fashion.

15. Donate

Help organizations such as the Sea•thos foundation promote awareness and education of the human impact on the ocean. You can do so by either making a financial donation or donating your time.