The Mural Project Launch Party
& Freeway Eyewear Pop-Up Shop
Friday, January 27th, 2012
1212 Abbot Kinney Boulevard
Venice Beach, California
Sea•thos Foundation and VARIOUS SMALL FIRES are proud to present the Mural Project Launch Party on January 27th! The Mural Project is the installation of a new mural on the front side of 1212 Abbot Kinney Boulevard in Venice Beach, California. The Mural Project is the site-specific work of Los Angeles artist Alex Israel.
Israel’s mural mixes popular beach-themed icons including a wave, a beach ball, and sunglasses with unique images such as a hand holding a color strip of ocean hues, a tromp l’oeilel hole, and the artist’s own photography of a model sunbathing. The art work also references Marcel Duchamp’s iconic painting, Tu M’ (1918). A compilation of popular with unique beach-themed images, Israel’s work represents the laid-back Southern California beach lifestyle.
The January 27th event will also include a pop-up shop hosted by VSF and featurinng Israel’s sunglasses line Freeway Eyewear. Proceeds from the pop-up shop will benefit Sea•thos Foundation and our mission to spread awareness of human impact on the ocean.
Born in Los Angeles in 1982, Alex Israel received his BA from Yale University in 2003 and his MFA from USC in 2010. He was included in the 2010 California Biennial and had his first European solo exhibit at eres Projects Kreuzberg, Berlin in 2011. His upcoming work includes exhibits at Reena Spaulings Fine Art, New York and LA><ART, Los Angeles.
Located in Venice Beach, California, VARIOUS SMALL FIRES (VSF)is a contemporary art space directed by Esther Kim Varet and features art work by Los Angeles and New York artists.
The Sea•thosFoundation is a non-profit organization dedicated to promoting awareness and education of human impact on the world’s oceans. Sea•thos was established in 2010 by Michael Schwab, Chris Jensen and Nick Behunin and is headquartered in Venice Beach, California.